Atari teams up with the producer of the Teenage Mutant Ninja Turtles reboot to make gaming-themed hotels


By Emily Gera,
Monday, 27 January 2020 22:27 GMT

Eight Atari-branded gaming hotels will be built across the United States later this year.

The veteran gaming company today announced a partnership with strategy group GSD Group to build Atari Hotels – gaming hotels that will include VR and AR experiences, with select locations including gaming venues and spaces for esports events.

The official Atari Hotel website describes the project as “a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability.”

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for,” said the spectacularly named GSD Group partner Napoleon Smith III, perhaps best known for his role as executive producer of the Teenage Mutant Ninja Turtles film franchise reboot. “Let’s face it, how cool will it be to stay inside an Atari?!”

Construction will begin in Phoenix, Arizona in mid-2020, with additional hotels heading to Austic, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.

“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”

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